UX Research projects

UX Design projects

Academic Research publications

Hello,

My name is Chengcheng Qu

Ph.D | User researcher | UX design researcher

User researcher with 8+ years experience leading discovery and evaluation research across healthcare, public health surveillance, and financial services services. Track record of mentoring researchers, coordinating multi-study research programmes, and applying GDS and NHS standards to support service assessment and delivery decisions.

Research leadership

Agile Delivery

Mixed Methods

Mentoring & Coaching

GDS Service Standard

NHS Ethics

Stakeholder Management

Rapid Research

Research at a Glance

8+

Years of UX research

Healthcare · Public Health Survelliance · Customer Finance Services

6 Organisations

Private Sector · Academic · Public Sector

60+

Research projects conducted or synthesised

Interviews · Surveys · Usability Testing and more

40+

Projects supervised

Supervised Final Major Projects for MA User Experience Design students over 2 years

3 Research respostory

Built and maintained for cross-team, long-term access and reuse

250+

Total research participants

Engeged, recruited and synthesised across multiple UX studies

Methods, tools, and frameworks

Moderated usability testing

Stakeholder interviews

Participatory design

Inclusive research with diverse users

Contextual inquiry

Diary studies

Qualitative Methods

Semi-structured Interviews

Quantitative Methods

Survey

Moderated usability testing

Stakeholder interviews

Participatory design

Inclusive research with diverse users

Contextual inquiry

Diary studies

The £50 Insurance Tipping Point

Designed and analysed a national survey to identify the reward and price thresholds that move hesitant drivers to switch. Produced a £50 benchmark, a segmentation model, and evidence adopted across product, rewards, and marketing teams.

Preventing a Costly Hardware Replacement Through Software and Workflow Discovery

Ran a rapid study across branch offices to investigate critically low tablet adoption. Identified the real barrier was poor software fit and workflow mismatch, not the hardware, which redirected the product roadmap.

WBE Dashboard — Making Wastewater Surveillance Accountable

A two-phase qualitative study that revealed why visually clear dashboards failed public-health teams, reframing the problem from data visibility to accountable evidence use and defining design principles for trustworthy, reusable insights in public health decision workflows.

WBE-AMR Dashboard — Researching Inside Institutional Complexity

Joined mid-project after user research had been skipped. Redesigned the research approach to navigate NHS ethics and access constraints through targeted, light-touch research, producing evidence that reoriented the team's design direction.

AMR Data Dashboard — One Health Trusted Research Environment

Used rapid prototypes as probes to surface what different user groups actually needed from an AMR dashboard. Cutting through stakeholder ambiguity to produce validated information architecture and GDS-aligned design requirements.

Co-design workshop

Focus group

Figma

PowerBi

Google Analytics

xxxx

NHS Ethics Standard

GDPR Compliance

Research roadmaping

Journey Mapping

In-depth Interviews