Chengcheng Qu
SENIOR USER RESEARCHER
SECTORS
Public Health
Private Sector
Financial Services
Higher Education
User researcher with 8+ years of experience leading discovery and evaluation research across healthcare, public health surveillance, and financial services.
With a track record of mentoring researchers, coordinating multi-study research programmes, and applying GDS and NHS standards to support service assessment and delivery decisions.
Hello,
Ph.D | User researcher | UX design researcher
Research at a Glance
8
Years of UX research
Healthcare ·
Public Health Surveillance ·
Customer Finance Services
60+
Research projects completed
Interviews · Surveys · Usability Testing and more
6
Organisations
Public Sector · Private Sector · Academic · Higher education
40+
UXD Projects supervised
Supervised Final Major Projects for MA User Experience Design students over 2 years
3
Research repository
Built and maintained for cross-team, long-term access and reuse
250+
Total research participants
Engeged, recruited and synthesised across multiple UX studies
Methods, tools, and frameworks
Strategic user research
Qualitative / quantitative research
Analysis, synthesis, and insight generation
Stakeholder management & cross-functional collaboration
Public sector /
Health service design
Tools/platform
Key Projects
Impact, recognition, and milestones
Reframing a Public Health Dashboard from Clarity to Accountability
Investigated why public health teams couldn't trust or act on wastewater data in reporting workflows.
Synthesised research results into clearly defined users' needs in complex, multi-stakeholder public health contexts. Clarified the accountability and reporting requirements that the design needed to support.
Finding the £50 Threshold That Tipped Drivers Into Switching Insurance
Designed and analysed a national survey to identify the reward and price thresholds that move hesitant drivers to switch.
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Produced a £50 benchmark, a segmentation model, and evidence adopted across product, rewards, and marketing teams.
Rescuing a Mis-scoped Public Health Dashboard by Rebuilding Its Research Foundation
Joined mid-project after user research had been skipped.
Redesigned the research approach to navigate NHS ethics and access constraints through targeted, light-touch research, producing evidence that reoriented the team's design direction
Preventing a Costly Hardware Rollout Through Software and Workflow Discovery
Ran a rapid study across branch offices to investigate critically low tablet adoption.
Identified the real barrier was poor software fit and workflow mismatch, not the hardware, which redirected the product roadmap.
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Turning Multi-stakeholder AMR Complexity Into Actionable Design Direction
Public Health officers' needs in AMR monitoring is complex and ambiguous.
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Used rapid prototypes as probes to surface what different user groups actually needed from an AMR dashboard: cutting through stakeholder ambiguity to produce validated IA and GDS-aligned design requirements.
Uncovering How Safety Policy Gaps Were Driving Carer Retention Issues
Led qualitative research with frontline carers to understand how safety concerns were experienced in practice.
Translated findings into organisation-level recommendations on communication, support structures, and retention.
