Chengcheng Qu
Ph.D | User researcher | UX design researcher
Researcher who redirects decisions.
8+ years of experience leading discovery and evaluation research across healthcare, public health surveillance, and financial services.
With a track record of mentoring researchers, coordinating multi-study research programmes, and applying GDS and NHS standards to support service assessment and delivery decisions.
"Good research doesn't just surface findings — it reframes the right question that is worth asking."
Research at a Glance
8
Years of UX research
Healthcare · Public Health ·
Customer Finance Services
60+
Research projects completed
Interviews · Surveys · Usability Testing and more
6
Organisations
Public Sector · Private Sector Higher education
40+
UXD Projects supervised
Supervised Final Major Projects for MA User Experience Design for over 2 years
3
Research repository
Built and maintained for cross-team, long-term access and reuse
250+
Total research participants
Engeged, recruited and synthesised across multiple UX studies
Research Impact
Framing massy requirements into clear design direction
Translated complex policy constraints, multi-stakeholder priorities, and unclear scopes into defined user roles, MVP boundaries, and design requirements.
Building research infrastructure that outlasts the project
Designed and maintained research repositories for cross-team reuse, clarified research roadmaps, and embedded research into wider team workflows.
Redirecting product and service decisions with evidence
Findings that changed what teams built, not just informed them. From preventing misallocated investment to benchmarks that directly shaped revenue strategy.
Generating insight at scale
Across 60+ projects and 250+ participants, findings consistently went beyond validation: surfacing customer segmentation, thresholds, and reframes that teams hadn't thought to look for.
My Research Philosophy
01
Scope the brief
Listen to stakeholders first — understand the constraints, pressures, and gaps behind the ask before defining what research needs to answer.
02
Design the approach
Select the most suitable methods for the question and constraints — with ethics, governance, and realistic timelines agreed before fieldwork begins.
03
Conduct fieldwork
Recruit, access, and run studies that generate real evidence — interviews, surveys, usability sessions, and observation where the work happens.
04
Synthesise evidence
Turn patterns into original insight — prioritised, framed for decisions, and traceable back to the research questions and roadmap.
05
Drive action
Deliver findings in ways that move teams — stakeholder playbacks, roadmap input, service assessment evidence, and cross-team communication.
Methods, tools, and frameworks
Strategic user research
Qualitative / quantitative research
Analysis, synthesis, and insight generation
Stakeholder management & cross-functional collaboration
Public sector /
Health service design
Tools / platform