Chengcheng Qu
Ph.D | User researcher | UX design researcher
Researcher who redirects decisions.
8+ years leading discovery and evaluation research across healthcare, public health surveillance and financial services. I help teams move from unclear questions to evidence-led product, service and policy decisions.
"Good research doesn't just surface findings — it reframes the right question that is worth asking."
Research at a Glance
8
Years in UX research
Healthcare · Public health · Financial services
6
Organisations
Public sector · Private sector · Higher education
3
Research repositories
Built and maintained for cross-team access and long-term reuse
60+
Research projects completed
Interviews · Surveys · Usability Testing and more
40+
UXD Projects supervised
Supervised Final Major Projects for MA User Experience Design for over 2 years
250+
Total research participants
Engaged, recruited and synthesised across multiple UX studies
An X-shaped UX Researcher
Research Impact
Clarifying ambiguous briefs
Turned unclear scopes, stakeholder assumptions and policy constraints into defined user roles, MVP direction and design requirements.
Building reusable research infrastructure
Created repositories, playbooks and research roadmaps that helped teams retain, compare and reuse insight beyond individual studies.
Changing product and service priorities
Produced evidence that shifted roadmap decisions, challenged assumptions and prevented misdirected investment.
Generating scalable evidence
Combined qualitative and quantitative methods to identify behaviour patterns, user segments and decision thresholds across contexts.
Research Philosophy
01
Scope the brief
Listen to stakeholders first — understand the constraints, pressures, and gaps behind the ask before defining what research needs to answer.
02
Design the approach
Select the most suitable methods for the question and constraints — with ethics, governance, and realistic timelines agreed before fieldwork begins.
03
Conduct fieldwork
Recruit, access, and run studies that generate real evidence — interviews, surveys, usability sessions, and observation where the work happens.
04
Synthesise evidence
Turn patterns into original insight — prioritised, framed for decisions, and traceable back to the research questions and roadmap.
05
Drive action
Deliver findings in ways that move teams — stakeholder playbacks, roadmap input, service assessment evidence, and cross-team communication.
Research Toolbox
Strategic user research
Qualitative / quantitative research
Analysis, synthesis, and insight generation
Stakeholder management & cross-functional collaboration
Public sector / Health service design
Tools / platform